How to Work with Other People and Make Content Happen
Copywriting is an exercise in getting people to agree. Fresh from two large website projects, here are the four biggest lessons I’ve learned about working with other people to make…
Copywriting
5 Copywriting Rules That Cost You Sales If You Break Them
You’ve already lost sales if you’re writing your own marketing messages or working with a copywriter who is not an expert. The reason is simple. Your marketing return on investment…
6 Ways an Empathy Map Can Make Your Headlines Even Sexier
This is a guest post by Demian Farnworth, Chief Copywriter for Copyblogger Media. Read all of his articles on Copyblogger and The Copybot. Follow him on Twitter. We all have…
How Much Copy to Write on Your Home Page?
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation. Or in…
8 Tips for Writing More Powerful Conclusions
What’s the toughest part of writing a blog post? For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article.…
The 14 Keys to Writing Advertorials That Sell
Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting…
How to Write Kick-Ass Landing Page Copy
We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy…
3 tips for a high-converting in-house copywriting strategy
Your in-house copywriting best practices were probably well thought out when they were created, but are they still up to date? Sometimes, in-house writing teams can fall into the trap…
How to become an effective writer. These five steps worked for me.
I used to spend too much time on writing. Sometimes it took me a whole day to write a post of only 500 words. When I look back on these days of…
How to Write a ‘Sales’ Email That Doesn’t Openly Sell
A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you…
27+ Resources to Learn SEO Copywriting
Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t…
How to Simplify Your Writing
I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard. But simple writing is easier said than done. Even though it’s…