How Freelance Copywriters Can Promote With Article Marketing
Freelance copywriters are on to a good thing when it comes to legitimate work at home jobs. Writing is a job you can do from anywhere in the world and all…
Copywriting
How to be a happy and successful copywriter
All too often I hear from copywriters (both newbies and oldies) struggling to manage their business. They fret about clients, set themselves unrealistic challenges and struggle to ‘keep up with…
How to charge for freelance copywriting services
Probably the most common question that freelance copywriters ask me is “How much should I charge?” I know what these folks are really asking. They want me to gaze into…
How to Cope With Business Relationships That Breakdown
It’s a side of business no one wants to talk about. But the truth is, at some point during your business career you will experience a relationship breakdown with a…
Write the Perfect Blog Post: 4 Tips from 24 Months of Content Marketing
I'm no expert, but I have had a lot of experience writing blog posts. And although everything that works for me won't necessarily suit your blog or your writing style,…
How to Get People to Love Your Marketing
You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what…
6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn't be. They are actually pretty simple to construct. These read, "I…
Five Ways To Flip Your Copywriting For Higher Conversion Rates
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go…
Revealed: The marketing tactics six successful copywriters use to build a better income
You know the score. You see other writers making mega bucks. Yet you’re just slogging away for peanuts. You long for clients who value your work and pay you the…
12 Proven Ways Your Copy Can Get More Conversions
The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you…
Copyright 101: Basics of Avoiding Content Marketing Lawsuits
Before we begin, an important disclaimer: I am not a lawyer, and the following does not constitute legal advice. Seek legal counsel if your company is dealing with any kind of…
20 Copywriting Blind Spots All Web Writers Should Avoid
Do you ever read a blog post and cringe? “I don’t know how they missed that,” you think. “It’s such an obvious mistake!” The truth is, we all suffer from…