Copywriting
White papers…ghost blogging…sell sheets… Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve the best results? As a…
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy Ogilvy was most likely speaking about a one-page flyer, slogan…
Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which…
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a…
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a big ol’ “S” on your chest… …because you’ll be unstoppable.…
Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which…
Copywriters love software. The copywriters I speak to anyway. Whenever I post about it on Google+ or Twitter, I get a lot of replies and some very interesting discussion. Seems to…
Another way to get people to buy into your claim is to explain the mechanism behind it. For example, let’s say a fitness trainer makes the claim that in just…
Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which…
White papers … ghost blogging … sell sheets … Different marketing tactics require different writing skills. If you have limited resources, will a copywriter or a content writer help you achieve…
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a…
Let’s face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you…