SEO Copywriting Best Practices and Michael Phelps
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason…
Copywriting
Landing Page Copywriting Secrets the Pros Never Share
You don’t need to break the bank to write a landing page that converts. Image via 401k Calculator. PSST: This post was written by Henneke Duistermaat of Enchanting Marketing, Demian…
10 Landing Pages Critiqued for Copywriting Excellence. You Pick the Winner.
Just a few weeks ago, we tasked copywriters of all stripes with a simple mission: “Write some copy about this robot vacuum that plays music.” More specifically, we tasked them…
A Data-Backed Approach to Writing Great Headlines [Infographic]
When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all." Either writers are settling…
SEO Copywriting Best Practices and Michael Phelps
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason…
8 Copywriting Tips for Improving Conversions
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to…
DON’T KNOW HOW TO WRITE WEBSITE CONTENT? FOLLOW THIS STEP BY STEP GUIDE
Do you struggle writing content for your website or blog? Would you like a step by step guide to walk you through creating your next piece of content? Writing copy…
7 of the Hottest Headlines and How to Create Your Own
Bombarded with tons of low-quality, unremarkable stories that are constantly flooding the Internet, readers have become quite selective to their time and energy when it comes to reading blogs or…
Five Incredibly Specific Tactics for Writing Enchanting Copy
Let's imagine for a moment that someone lands on your website. Not just any someone—but a dream-client-type someone. This person would be amazing to work with, and (at this moment)…
3 Critical SEO Guidelines for Writing Content Like a Superstar
To create a winning SEO strategy for your small business, you need to integrate it from day one. SEO best practices must infiltrate every channel, avenue and department of your…
The Key to SEO Copywriting Success
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies…
4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and…