Conversion
Did you know November and December drive 30% more Ecommerce revenue than other months? Is your online shop taking advantage of that extra interest? Probably the quickest and easiest idea…
Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a…
Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid?…
Do you remember those old “Choose Your Own Adventure” books? Yeah, that was before Al Gore created the internet and Wikipedia became the ultimate “choose your own adventure” in useless…
How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act…
Are you worried about converting visitors to customers? Do you desire visitors stay longer on your website and interact more with your content? If your answer is yes, then read…
If you want to launch a landing page that’s going to sweep competition off their feet…well, you really have only two options then: Build what you think is the best…
his is a detailed account of how we grew our blog’s conversion by 750% in just three months, through content alone. It will teach you how you can do it too.…
Align you sales and marketing teams to maximize the return on every lead A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and…
Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in…
Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far from…
Do you want to turn more website visitors into paying customers? Have you considered how A/B testing can help? For those who haven’t heard the term before A/B testing is…