Conversion
Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or you’re simply a content marketer – you can improve your existing conversion rate by…
How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are…
How do your email marketing campaigns perform? Are you looking for ways to increase your open and click through rates? Getting your emails opened is the biggest challenge you’ll face…
2015 has been a huge year for Hubspot. Not only did the marketing software and content marketing hub reach the mindblowing metric (at least in b2b) of over 2M visits…
Does your website suffer from a high bounce rate? Is your website copy not inspiring visitors to convert? Driving traffic to your site is just one part of a successful…
How does your business generate new customers? Do you have to go out and find them or do they get in contact with you? Inbound marketing is a series of…
Most of us know how important conversion rate optimization (CRO) is to our bottom line. Fortunately, CRO is a revenue driver, and it can have a positive impact on your business…
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know…
Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet…
It’s all too easy to get lost in a maze of social media, spend too much time on content marketing, and forget the basics of technical and on-page SEO, but…
The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images,…
Landing pages, as the name would suggest, are the pages your visitors land on when they reach your site. That could be via Google, Twitter or any other kind of…