Leverage These New Insights for Better Mobile Conversions
Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing…
Conversion
11 Ways to Convert Blog Readers Into Customers
When I’m not working at When I Work, I’m responsible for three other blogs – my personal site and the two other projects’ sites. I’m pretty much blogging every day…
6 Landing Page Musts for Higher Conversion Rates
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few…
Tell Stories That Convert: How to Add Narrative to Your Site
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around…
Ask a CRO Expert: How Do I Know When My A/B Test is Valid?
A/B testing landing pages is a bit like performing surgery. It requires patience and skill, and if you’re not sure why you’re performing the operation in the first place, you’re…
Improve Conversion Rates by Changing Your Shipping Options [Infographic]
For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online.…
CRO: The Process Every Website Owner Should Care About
Have you heard of the term CRO? If you own a website it’s something you need to get familiar with! CRO stands for conversion rate optimisation and is the process…
Analytics and Conversions: Let Data Supercharge your Marketing
Ninety percent of the world’s data was generated in the last two years. By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would…
Speaking with Emotion: How to Increase Conversions with Words
Have you ever read a book that made you cry or laugh out loud? Although you are reading words on a page, they can bring about strong emotions in you…
12 Reasons I Won’t Buy From Your Website
You’re wasting your money. Every time you spend big on AdWords, SEO and social campaigns – it’s all pointless. Because people are clicking, but your website is scaring them off. First impressions…
Seven Tips to Optimally Organize Your Pricing Page for Conversions
Your website can be great channel for customer conversion and online sales. Among the various pages included in your navigation menu (e.g., Features, Tour, About, Contact), you might also include…
The 6 Steps To Converting Your Facebook Fans Into Customers
So you’ve opened for business and now you’re looking to grow your Facebook presence. Getting people to “Like” your page isn’t enough to make you money, but it’s the first…