Content Marketing
image credit: shutterstock User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other…
In today’s B2B digital marketing landscape, it’s increasingly important to provide information that is both timely and relevant for your prospects and clients. Time is critical for everyone and it…
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was…
Customer photos are the purest form of earned media. When real customers endorse your brand by posting photos of your products online, they are recommending your brand to their peers.…
image credit: bloomberg | getty images As content marketing continues to dominate discussions and the steady increase in the use of content marketing continues across all disciplines, you may be…
Sixty percent of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience…
I first met Amy Vernon when she attended our SEJ Summit last year and was one of the most epic live tweeters there. Now, I’m so excited to learn from…
There’s no way around it: pitching editors can be intimidating. You want to put your ideas out into the world and have lofty, pie-in-the-sky dreams of seeing your byline in…
Trying to go viral? It seems like everyone is these days. That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the…
How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that…
Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot. You currently offer an equal number of Level 1, 2, and 3 classes…
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on…