Content Marketing
Building a new content strategy from the ground up is damn hard. Earlier this year, I released “Building a B2C2B Content Strategy.” Much of that presentation highlighted the experiments and…
I’m a millennial. One of those generation Y types, ya know? To be completely honest with you, it’s something about which I’m fairly excited. While the aforementioned might be a…
So you’re interested in learning how to start your own blog. With so much advice out there when it comes to starting a blog, it can be difficult to understand or even trust what…
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point…
Do you own an eCommerce website? Looking to incorporate content marketing into your strategy to generate more web traffic and increase sales? Take a look at this infographic from Referral Candy which…
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. More than 85 percent of…
I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers. In…
A good deal of our content is inspired by our experiences consulting with clients and the challenges they face growing their brands and getting their message out. I’m sorry to say that,…
“We never call anything that’s good ‘content.’ Nobody walks out of a movie they loved and says, ‘Wow! What great content!’ Nobody listens to ‘content’ on their way to work…
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for…
There’s no question that the pace of social media can be overwhelming, and marketers may sometimes feel that finding the right social content and leveraging it for strategic use can…
A few years ago, best-selling author and wizard-ninja hybrid Seth Godin said, “content marketing is the only marketing left.” The industry took him at his word. Over the last decade,…