Content Marketing
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” The logical consequence of supply continually…
When considering different ways to increase both the effectiveness of your company’s content marketing strategy, you should always keep your customer’s wants and needs in the forefront of all your…
image credit: pexels As marketers, we all know that web content in its myriad forms is one of the most valuable conversion tools we have. The problem is that creating…
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage. Recently, I conducted a workshop on content…
Timing is everything. In fact, I'm willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in…
You published a new blog post, now what? When it comes to content marketing, the actual marketing and promotion part of the equation often gets left out. We make the…
Are you worried about converting visitors to customers? Do you desire visitors stay longer on your website and interact more with your content? If your answer is yes, then read…
image source. Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you…
During the holiday season--in addition to increased travel and spending--people consume more content. This creates an opportunity to offer up some satisfying content marketing. The holiday season seems to bring…
NewsCred recently hung out with some of our favorite content marketing experts in our New York office to talk content marketing strategy, ROI, the mistakes brands are making, and the…
Content marketing is a term that is often bandied around with reckless abandon. You might think all you need to do to is produce a lot of content. But that’s…
So you’ve just done with writing a spanking new content and everything is perfect. The punchline is set, the images are spot-on and your keywords are optimized. After hitting “publish”,…