Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.
Recently, I conducted a workshop on content for a company based in Prague. I felt nervous about it because my last experience speaking in the Czech Republic didn’t go as well as I’d hoped.
Why not? I have to admit that I didn’t take all the steps I should have to make sure that the content of my link-building workshop was what the audience wanted, expected and needed. I won’t say it was a total failure (as several people told me they found it beneficial), but overall I do understand that on some level, I failed the participants…
Learning From Link-Building Content Failure
