How to Generate More Leads With Content Marketing [Free Online Course]
According to research, 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap? As with most things, it comes down to…
Content Marketing
16 Eye-Popping Statistics You Need to Know About Visual Content Marketing
Visual content marketing is one big trend you need to embrace. And for good reason. One marketing trend that's impossible to ignore is the growing power and value of visual…
Better Content Marketing: 3 Lessons in User Experience Design for Content Strategists
Better content marketers don’t just create assets, they create content experiences that captivate attention and inspire action. Which is why learning from the tried and true playbook of user experience…
32 Content Marketing Posts We Are Thankful For
For those in the United States who celebrate, Happy Thanksgiving! While we at CMI are thankful every day to be part of such an amazing community of content marketers, today…
5 Ways To Create Interactive Content and Maximize Your Marketing Budget
It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much…
7 Best Marketing Strategies for Fast Customer Acquisition
Customer acquisition is a crucial first step for startups as well as an ongoing goal for well-established businesses. But I won’t lie to you… It’s harder than ever to stand…
Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for…
How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Dave Snyder, CEO of CopyPress, about scaling content. As a business grows its content needs grow along…
How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon
Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel…
Data: The Missing Piece in Your Content Marketing Strategy
Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing the right type of content, getting…
How to Create Content That Converts Like Crazy
You’ve been working hard to produce great content for your audience…. You’re getting your name out there on social media and traffic to your website is growing steadily. But no…
Why Visual Content Is The Key To Conversion [Infographic]
Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a…