3 (Easy) Ways to Truly Surprise Your Audience
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging.…
Content Marketing
#SproutChat Recap: The Benefits of User-Generated Content
Everyone is a content creator these days. Our mobile devices and web tools have made it incredibly easy to produce quality images and videos. There is certainly no shortage of…
These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing
image credit: Luis Llerena | StockSnap.io Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Seats…
Agile Principles + Content Marketing = Long-Term Success
By now I hope we’ve all heard that content marketing is a long play. You simply can’t decide to try it out for a couple of months and expect to…
This Month in #ContentMarketing: November 2015
When creating content over and over again, it is really easy to get stuck in that rut of telling our audience what they should be doing. Hence, there are a…
Snapchat Now Allowing Some Publishers to ‘Deep Link’ To Their Content
Snapchat might be getting a lot more useful for brands looking to reach younger consumers. Snapchat recently announced it will allow Discover Channel partners to link directly to their content…
Are You Making These Top 10 Content Marketing Mistakes and Sabotaging Your Results?
Do you ever feel like you’re spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives? Content…
How To Create An Effective Content Marketing Strategy For 2016
How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path. …
Why Brands Need to Acquire a Media Company [Here’s How]
Last month, ESPN announced that it was closing the sports-journalism destination Grantland. Upon hearing the news, I immediately thought of the opportunity missed by brands such as Nike, Under Armour,…
Why Certain Pictures Make You Click On Awful Content
Time for some tough talk, ok? Bad content gets way more traffic than you do. I know you do not want to hear that. I know you care about making…
5 Types of Content Marketing to Test in 2016
Holy crap, it’s already December. And that means 2016 is just a few weeks away. Before the new year starts, I always like to dream big about what I want…
Six ways to maximise the impact of your content marketing
A lot goes into creating that perfect piece of content. With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can…