Content Marketing
Over the past few years, we've seen content become more visual. Marketers have experimented with infographics, videos, and more -- and they've made plans to keep it up this year. In fact, 73% of content…
What’s the secret ingredient to good content marketing? That’s the question everyone’s trying to figure out, and if you Google it, you’ll find a thousand different blog posts with varying…
For more than 12 years, I've worked with consumer-generated content as a core component of my strategic SEO work. About half of that time was focused on the search optimization…
The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in…
image credit: stockSnap.io The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan…
Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we'd held off feeding…
Though the battle to convince the rest of the C-suite about content's value has been won, you still have a long way to go to make sure your content efforts…
We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion…
Are you serving up yummy, educational content or are you shoving your product down prospects’ throats?Image source. Your customers don’t care that you think your product is better than the…
The problem with content marketing is that it’s really difficult to pin down how effective it is. After all: Over 50% of B2C marketers polled by the Content Marketing Institute…
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a…
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the…