How to Crowdsource Your Content Creation Ideas
Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time.…
Content Marketing
Don’t Let Your Content Marketing Be “Good”, Make It “Great!”
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91%…
Nine Things Every Successful Content Strategist Understands
If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better! 1. User experience…
Influencer Content Marketing: The Art of Relationships and the Science of Software
Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message…
Why 80% of our B2B content marketing failed
Like many companies, in the last 12 months the main focus of our marketing strategy was to produce content. And lots of it. However, on further inspection it turns out…
How To Start A Successful Content Marketing Campaign From Scratch
This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition. 90% of B2C and 93% of B2B marketers use content marketing. With numbers like these, it’s hard…
How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them.…
Make Content Marketing Effective: Choose the Right KPIs
I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year…
What Is a Content Marketer?
Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations. This…
Winning Through Niche Content Marketing
Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It’s through curating and creating relevant and…
From Zero to Content Marketing Plan In 6 Weeks
Last week, my colleague Mike Sweeney gave you some insider planning tips from his work on 13 content marketing plans last year. His last word of advice? Get crackin’. So,…
3 Resources to Help Invigorate Your Standard Content Routine
You’re probably familiar with “art imitating life” and “life imitating art.” I know I am. We can apply this idea to content marketing, as well. Your content may imitate life…