A 34-Point Checklist for Creating a Case Study that Converts
Getting your customer to sing your praises is social proof at its best. (Image by Fairphone via flickr.) Does the following scenario sound familiar? You go the extra mile for your…
Content Marketing
Ignite Your B2B Content Marketing Effectiveness at #C2C16
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That’s just what we will be doing February 15 -17 at…
A Four-Step Process for Creating Compelling Content for Your Audience
Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they're using the…
How To Promote Your Blog With 105 Content Promotion Tactics
How to promote your blog? It’s a good question most marketers struggle with. And yet, folks like Joseph Jaffe recommend spending 90% of your time promoting the blog you wrote during the other…
3 Tips for Attracting Millennials to Your Content
In today’s technology-driven world, it’s no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as cultural…
Visual Marketing On Facebook: 13 Tools That Will Skyrocket Engagement
Do you need help creating images to use on Facebook? Want some tools that can do all the hard work for you? Gone are the days where you needed years…
Just DO It – 5 Content Marketing Strategies for Success
This is how I feel when someone tells me content marketing doesn’t work. Just like the gym doesn’t work unless you go in and feel the burn, content marketing doesn’t…
Bigger Isn’t Necessarily Better: Why Content Campaigns Fail
Do you know why I love content marketing? Because every brand can make a considerable impact—regardless of their size. It doesn’t take a multi-million dollar budget or even hundreds of…
Stay Ahead of the Competition With These 6 Content-Marketing Trends
image credit: shutterstock/rickyD According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic…
B2B vs B2C Content Marketing: How to Crush It with Each Type
A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, andhow to help it…
6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers
Forget all that noise from so-called content marketing experts who don’t back up their advice with data. Image source. What’s the first thing a company should do before getting into…
Is Content Marketing a Viable Lead Generation Tactic?
Hi, I’m Josh. I’m a content marketer and proud to be one. Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of…