Content Marketing
Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links…
In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages. The response was immense: Almost 4,000 people…
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will…
You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place…
Have you ever wondered how eCommerce juggernauts like Amazon and eBay show you product recommendations each time when you log in to the site? Product recommendations are shown based on…
When we think of innovation in the content marketing world, our minds usually jump to the big companies paving the way with kickass campaigns and programs—brands like Red Bull, Marriott,…
Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to…
Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is. In fact, haters…
B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. The report was based…
According to Google Trends, interest in content marketing has been on the rise since January 2011. But this should not surprise anyone. We all seem to be awash in content…
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips…
As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search…