7 Steps to Repurpose Your Blog Content Into an Ebook
As a writer or content marketer, you will likely be concerned with creating content that is evergreen. Naturally, the majority of what makes content evergreen is the content itself, but…
Content Marketing
Wide or Deep Content: What Route Should You Take?
Content marketing is coming on strong in 2016. It’s been here for a while, of course, ever since businesses realized that customers want answers to their questions instead of being…
How to Create Better Content Than Your Competitors [Infographic]
As the deluge of online content continues, getting your content to stand out from the crowd has become increasingly difficult. For many of us, accepting the reality that our content…
3 Surprising Steps to Help You Think Outside the Content Marketing Box
Let me tell you a fascinating story about John. He’s a fictional character but a good example of the type of people I help every day. In fact, if you…
How Content Marketing Fuels the Demand Generation Funnel
In continuing our series on demand generation (click here for Part 1), let’s talk about a question that comes up again and again: Are content marketing and demand generation the…
5 YouTube Tools to Boost Your Content Marketing Efforts
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness. While it's…
4 Ways To Amplify Content Marketing Effort
Many B2B sales organizations are starting to expand their investment in content marketing to generate new sales leads, whether it’s blog posts, infographics, white papers or other informative content to help…
4 Reasons Natural Authority Rocks and 4 Ways to Build It
Some people just have “it,” don’t they? They exude a confident air. They seem especially wise. They have ready answers for any question. They’re authorities — natural authorities. And this…
How To Make Your Content Get Results This Year
I’ve been thinking about you and your profile as we head full steam into 2016. This is the time of year when people are pumped and still planning out the…
Twitter Adds Links With Moments Content To Ease Publisher Concerns
In October last year, Twitter launched ‘Moments’, its attempt to make Twitter and its vast network of real-time news and information more accessible to new users. As has been well-documented,…
4 Reasons Why Your Content Marketing Strategy Is Failing
In his famous essay from 1996, Bill Gates declared that “content is king”. While the phrase has become an overused cliché by this point, it still holds true. Two decades…
Why content marketing isn’t SEO – and why SEO isn’t just content
SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before. But have marketers lost sight of the foundations…