Content Marketing
Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might…
This week’s edition of Rewind (and from now on, for that matter) is going to look a little different. I love sharing my favorite episode of the week with you…
Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is…
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts. Many SEOs these days are focused on…
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? reasons why businesses fail in their content strategy. Content…
Proofreading is simple. That may seem like a sacrilegious statement coming from someone who spent years justifying that proofreading is a specialized skill to condescending critics. But I want to…
When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away. Of course, there’s always the…
Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your content marketing efforts. Is there any time that you should try to write…
This week was all about providing your audience with personalized content. Facebook weighed in on the methods behind its News Feed, Twitter unveiled an easier way to connect with people and Convince &…
An analysis of 300+ content marketing campaigns uncovers the key ingredients for creating truly stellar content. Over the years we've learned a lot from our content marketing successes and flops…
image credit: shutterstock.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » You’ve heard about…
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Who wouldn’t want something they put up to get liked and…