8 Ways to Build Credibility & Trust with Content Marketing
Imagine if the Nigerian prince—you know, the one spamming your email—really did have millions of dollars he needed to smuggle out of the country. Imagine he was legitimately offering you…
Content Marketing
The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs
Content marketing can feel like a never-ending ordeal. At the same time, we know content marketing is good for business. Which is why we find the courage to approach that…
3 Ways to Find Your Stolen Content and Take Action
Have you ever had your content stolen? If you have, I can relate. Several years ago during the early days of BKA Content, we had just finished up a comprehensive…
How to Combat Clickbait With Compelling Headlines
Clickbait has become a dirty word in the digital world. With social sites making moves to combat clickbait, it’s important for marketers to be sure they are writing compelling headlines,…
Is Content Marketing Better Than Advertising?
Is content marketing better than advertising? Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references…
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate,…
Here’s a new content marketing strategy documentation map
The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In…
How to Build a Team of Content Writers
Likely, you have seen websites that feature a blog—or your business maintains one itself. This is outstanding, until you see the date of the last blog was eight months ago.…
How to Write a High-Converting ‘Start Here’ Page
I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods…
25 Content Marketing Tips Every Marketer Needs To Know
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and…
Hamburger Helper and the Most Genius Content Marketing of 2016
This might be the most compelling example of content marketing in the history of anything ever. Especially the rap musics. Unless you’ve been living in a cave under the ocean…
How to Create Content Like a Marketing Guru Without Actually Being One
If you’re a communicator of any sort, you’ve probably realized by now how important it is to leverage visual content in all your messages – and what a big mistake…