Executive Summary
A small business, with 30 years in the market, working hard at using the Internet to grow their business – just like lots of other small businesses around this country and across the world.
Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them – and the success rates aren’t always so encouraging in terms of results. Hey, this stuff is hard and requires expertise. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?…
