We at The Brand Builders like to give credit where credit is due. To that end, we say this: You are an expert in your business. You know your customers, your product, and you have a sense of what works and what doesn’t within your industry. Not only do we always acknowledge that in our clients, but we use it to our advantage in partnering with them to build the right strategy, and in strengthening their presence as experts in their field.
However, when it comes to marketing that business (ie: telling and sharing your story with others), you might have question marks—after all, your expertise lies elsewhere. Maybe there’s a tactic you haven’t tested before, or a strategy that hasn’t been explained fully. So my goal is to introduce these tactics and strategies to you in a way that helps you decide if something works well for your business, or if it’s not a good fit. You don’t have to be an expert on how to implement it, but you should know what it means and be able to identify if it fits into your business growth strategy…
