Every minute there are 100,000 new Tweets, 40,000 Facebook updates, 40,000 Instagram photos added and 30 hours of YouTube videos added to the Internet. That is an enormous amount of new content being generated every minute of every day. Much of this content is coming from marketers and the deluge will only get worse as more marketers become content marketers.
The volume a d frequency of content is increasing. In the Content Marketing Institute survey, 69% of marketers say they are creating more content in 2015 than they did one year ago. Looking ahead, 59% expect their organization’s content marketing budget to increase in the next year. Of these content marketers, 48% publish new content daily or multiple times a week and they are creating content for an average of 13 different content marketing tactics…
