Beating blank page syndrome can be worse than your first date — content creation is fraught with peril for many small businesses.
Great Content Marketing Starts Here
Give up on the introduction and start at the middle or the end.
Even a crude outline can get you started: napkin, match book covers, menus — wherever inspiration hits.
Write a story: setting, players, tone, conflict, “Romeo and Juliet” elements.
Whip out your phone and start talking for playback in front of the page.
Read more: it’s going to inspire you to be a better writer.
Write in increments: give yourself a timed period to create content and review the results later. But, this may crank up the anxiety and limit the content. Test it.
Use a different medium: pen, paper, video or audio.
Forget writing content – visual may be the best way to tell your brand story.
- Your building authenticity with your community: visual’s impact drives relevance.
- As technology “takes over our lives” visual strikes a chord within others. Sensory currency is “real” to the visitor.
- Visuals drive cultural relevancy that engages the visitor in ways that text cannot equate with.
- “Archetypes” have been around since the days of ancient cave man paintings and visuals are a powerful storytelling tools that feature “heroines” and “heroes” embedded in brand storytelling.
- Visuals cut through the clutter and chatter that’s “smartphone” driven for many consumers and professionals.
