Every few years or so, consumers tell us they’re fed up with digital advertising. It’s intrusive, it’s offensive, it’s spammy. Fair enough.
Heck, even I get fed up with advertisements, particularly when they try to act like they aren’t ads but still interrupt your search like a popup. I was frankly happy to read recently that Google is going to ding apps that interfere with the mobile experience.
I’m sure this has happened to you: you take out your smartphone to go to a site and before you can do anything, an app pops up demanding you install it. Now. While, perhaps, you’re trying to find a business and you don’t have time to download another app this very moment. (If your site has an app, take action on this now!)…
