The SEO playing field for 2015 will be tough with quality content creation still reigning supreme. Online marketing leader Melbourne SEO Services emphasise the need for businesses to change to SEO for 2015 and how to get it done right through a recently released video on their homepage.
Melbourne, Australia (PRWEB) December 24, 2014
Search optimisation and online marketing are changing, but what remains constant is the fact great content plays a major role to the success of any business online. To get what they believe is now ‘modern SEO’, content marketing leader Melbourne SEO Services recently published a video on their home page about what has to be included in SEO marketing for 2015.
“Old school SEO doesn’t give enough bite anymore,” says David Jenyns, Director of Melbourne SEO Services. “It is harder today because Google wants to see if you’re the authority in your niche before it gives the Google love you’ve always wanted.”
Those wanting to rank highly on Google know the acronym EAT, which stands for ‘Expert, Authoritative and Trust’. Jenyns’ new video explains how that authority can be achieved with the help of the following:
1) Website. It’s the face of the business and needs to be engaging and useful. Focus on the user first and SEO second.
2) Content. It should be of the highest quality, fresh and of value. Quality content is the anchor to which every other component of an SEO strategy is fixed to.
SEO for 2015 Revealed in New Video from Content Marketing Leaders Melbourne SEO Services
