You know a good (or a bad) design when you see one.
However, it’s not always that you can objectively point out the qualities (or flaws) in a design — especially, when you’re not a designer.
Marketers and developers often find it challenging to come-up with designs that work.
To do that, you might need an understanding of CRAP. CRAP, a design principle given by Robin Patricia Williams, stands for Contrast, Repetition, Alignment, and Proximity…
Build Better User Experience With C.R.A.P. Design Principles