This post was co-written by CMI’s Strategist in Residence, Robert Rose.
Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.
There are no “silver bullets” or one-size-fits-all plans that apply to every organization. However, there are some core, common elements across successful content marketing programs. At CMI, we’ve been blessed to work with some amazing brands to help them operationalize the process of content marketing. We’ve learned so much from this practical experience, and have begun to recognize some interesting patterns — patterns that form a “chain,” if you will, that can increase the likelihood of content marketing success…
