Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients. A whopping 220,000 records were clogging up our CRM – and continuing to get content from us that they likely ignored.
Clearly this is a sign that these people certainly didn’t intend to buy from us at any point in time.
Broken content marketing? Hint: It’s about getting the right leads, not more leads
