Sales tech is so, so hot right now. In a new analysis by Spoke Intelligence, 317 inside sales startups over the past couple of decades have taken $9.7 billion in funding and turned it into $77 billion in exits, acquisitions, and current value. While ten-figure exits have been relatively rare, the space is heating up. Well over 100 of those startups have cropped up in the past few years. BrightFunnelis an interesting part of the mix, announcing a $6M series A led by Crosslink Capital (which has deep expertise in data analytics) as the company has added new high-profile customers, including Cloudera, Five9, Invoca, and New Relic.
BrightFunnel is after a really compelling problem: What did all of those trade shows, webinars, whitepapers, and emails actually get me in terms of real revenue? Why is marketing sending my sales team crummy leads? And why can’t my sales team attribute accurate value to marketing spend?…
BrightFunnel raises $6M to help sales teams truly understand marketing ROI
