There are hundreds of customer acquisition channels out there. If not thousands. What I’ve learned after helping small, medium and large companies at Growth Tribe is that to find your silver bullet, you need to start testing early.. and you need to test fast.
Having said that, where do you start? A team’s scarcest resource is usually time… so knowing which channel to focus on first is of the essence.
In this article I’ll share a method (as well as all the templates and a step by step guide) I developed over the course of the last few years called the BRASS Method. It’s a simple step-by-step guide to brainstorming and then identifying which channels you should start testing right away. It’s been tested and refined on a ton of companies and I hope it will work for yours too…
BRASS Method: Your Guide To Prioritising Which Customer Acquisition Channel To Test
