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As a small business, how do you put together an effective social strategy? This infographic by Mark Smiciklas uses an 8 step process from Jay Baer. Step 1: Build an Ark You don’t want to just have one staff member in charge of your social strategy. Instead, you want to have your whole business have some input in it. Indeed, likely everyone an also benefit from seeing how your customers are responding to you, which is something that social listening can provide. Put together a cross fuctional team to develop strategy, implement tactics and manage social….

Brand New Year, Brand New Social Strategy: How To Start Over As A Small Business On Social [Infographic]