Someone on one of the social media platforms mentioned yellow pages and that got me thinking how marketing has moved on to encompass much more than the traditional newspaper, radio and television advertisements. Businesses of all shape and size should now be utilizing all forms of online marketing. Especially as the vast majority of people now search the Internet for products and services even if they intend to purchase these offline, and did you know that people that use a mobile device to search are more likely to make purchases.
This means that you need to have a website and it needs to be mobile friendly, especially nowadays as Google distinguishes between those websites that are and are not, within the search results shown to mobile users. In order to get the search engines to send those shoppers to your website, you also need to make sure you have an active blog incorporated within your website. This does mean that it needs to be incorporated within your website and not created on one of the free blogging platforms; you need to own the real estate you are building your business on, that way you are in complete control…
