Articles about blogging are for the most part boring. It’s the same story over and over: you should be blogging—blogging drives traffic—blogging is a great marketing tool…. And yet, most bloggers quit after a few weeks, or worse yet, never get started.
There are a slew of reasons people have for not blogging: I don’t have time. It doesn’t seem to be doing my site any good—no one reads my blogs? I don’t know what to blog about.
The truth is, blogging does help drive traffic, blogging will build your audience, and it will establish your name in the marketplace! The trick is this: you have to be patient and consistent. You won’t see results right away. In fact, it can take up to a year before your blog builds a steady and loyal following—but it will, and that’s the exciting part.
Admittedly, when you first start blogging, it may seem like you are stuck on a desert island pontificating to the palm trees. Persevere!! Those smoke signals will reach your market eventually, and here’s the best part: even if no one reads your blogs, search engine spiders do. Here’s how it works: the more you blog, the more relevant content (and keywords) you have for crawlers to index.
Blogging Demystified: How Blogging Drives Traffic to Your Website
