Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.
Bloggers work extremely hard to build an audience of often loyal, and trusting readers; a recommendation from them is a powerful word of mouth recommendation, often to thousands of readers. If the blog is closely aligned to your brand values and has a similar target audience, then you stand to benefit; with those thousands of readers essentially becoming receptive sales leads.
Don’t be afraid to reach out to bloggers, most successful, established blogs will be well used to dealing with brands and will be able to offer you ideas and suggestions for how you can best work together…
