Big Data Hype: Don’t Forget The Big Idea

Big data is very valuable, but it can’t do everything. The numbers can only take you so far. Even as big data gets even bigger, don’t forget the value of big ideas based on true human insight and how they can be what really drives social media content and engagement.

Big Data Hype: Don’t Forget The Big Idea | Social Media TodayBig Ideas, Big Results

On Business 2 Community, author Jason Bowden stated that:

“Digital marketing professionals declare big data as the next BIG thing in digital marketing … there’s no way of stopping the surge of big data explosion upon the emergence of better online marketing analytic tools, mobile marketing schemes, internet technology and social media platforms.”…

Big Data Hype: Don’t Forget The Big Idea

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Rick Duris is CopyRanger.

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