I’m usually an even-tempered person, but a few topics get me riled up.
- The Oxford comma. (It has semantic meaning! Everyone should use it!)
- Low-fat baked goods. (Just … no. I’m sorry if you’re on a diet, but that doesn’t give you permission to ruin cookies for the rest of us.)
- Firefly. (Why did Fox cancel it? Why? It had such potential!)
- The overuse of PDFs in marketing.
The fourth item is the one I’m confident pertains to you, fellow marketer, and the one I want to explore with you here…
Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience
