Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content.
Where business tends to fail in this space is not considering the context of where they’re uploading. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment. The standard for content is naturally increasing as we see more feature films distributed and support for 5K quality, but its origins have left a mark on what the true cadence of YouTube is…
