The greatest thing by far is to be a master of metaphor ~ Aristotle
Aristotle and countless other masterful communicators have harnessed the power of metaphor to effectively persuade and inform.
Metaphors allow you to make the complex simple and the controversial palatable.
Conversely, metaphors allow you to create extraordinary meaning out of the seemingly mundane.
People often associate metaphor with poetry, literature, and art, but we all use metaphor in our day-to-day conversation, often without realizing it. Because they are so effective at instantly communicating both tangible and conceptual information, metaphorical expressions are woven throughout the fabric of the English language.
Metaphors ignite understanding
Consider the following:
- She has a special place in my heart
- I’m at the height of my career
- Education is the gateway to success
- Life in the fast lane
- She followed in her mother’s footsteps
- A blanket of snow fell last night
While metaphor is pervasive in our everyday discourse, the strategic use of metaphorical expression can be one of the most persuasive techniques in your linguistic toolbox. Simply altering a single word, phrase, or story can make the difference between the success and failure of an argument or presentation.
Become a Master of Metaphor and Multiply Your Blogging Effectiveness
