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“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But seriously, why not steal ideas from others and make them your own?

As marketers, we probably spend too much time admiring, comparing, and critiquing brands that we love (or hate). We’re creative people who thrive off inspiration and learn from the failures of others. From my few years of marketing experience, I’ve learned that you don’t have to just rob your competitors of their ideas, you can rob from companies that are not even in your industry. But how do you know what works and what doesn’t?

For this post, I spent time analyzing the online marketing strategies of brand competitors that I admire to really put their brand’s marketing to test. I looked at social followers, analyzed social content, and evaluated paid search ads to determine the winners. I’d like to clarify that this post is mostly opinion-based, while taking some metrics into consideration. My hope is that you’ll leave with a bag of goodies that you can steal from for your next killer marketing campaign…

Battle of the Brands: The Social Media & PPC Challenge