Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represent the huge success with social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success.
They talk about going „viral“ long before they even know what kind of value they are going to offer their followers in social media. They complain about not getting any traffic from social media, without questioning why after two years of tweeting they are still more or less talking to themselves on Twitter…
