Just because your marketing is automated doesn’t mean it needs to feel that way.
Today, Oracle announced updates to “Program Orchestration” B2C cross-channel marketing product that will help it be more adaptive to customer interactions rather than planned out in advance. The direction recognizes that customer journeys are complex, and should help your marketing feel less staged, preplanned, and … well … automated…
B2C marketing automation battle heats up with latest Oracle updates
