Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as its cousins, Twitter and Facebook.
LinkedIn has actually become the go-to social network for B2Bs. There are 332 million users worldwide and 40 percent of those users check-in to the site daily. It’s an easy way to build and nurture relationships with potential clients, as well as create awareness of your organization’s brand.
While LinkedIn may not be the place where you share hilarious Jimmy Fallon videos or check out photos of all your friends super cute kiddos, it has an extreme and unavoidable value for businesses.
Here are 5 reasons your organization can’t afford to avoid Marketing on LinkedIn any longer.
