Recently, I had coffee with a junior marketer who had made a career switch from B2C to B2B marketing. The transition had been a bit difficult since the data uses seemed different, the full cycle of marketing before results seemed much longer, and he couldn’t use the same types of strategy or content as often, if at all.
“It’s still marketing,” he said. “Just marketing that I’m not sure I know how to do anymore.”
It’s not uncommon for B2B and B2C marketers to feel like they’re speaking the same language, but with different dialects. Terms are often the same, but methods can differ greatly due to the wildly different needs in both areas. Where do B2B and B2C product marketing overlap, and more importantly, what makes them different?…
B2B vs. B2C Product Marketing: What’s The Difference?
