Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that’s productive and happy.
BE RESOURCEFUL WITH YOUR RESOURCES
Don’t waste time, money and man power in creating brand new content without repurposing existing material. If you’re taking inventory of your content, chances are you have ample opportunity to get creative. With a bevy of mediums at your disposal, this is a great way to diversify the way you’re reaching your target markets.
In a Business 2 Community post entitled, 5 Key Benefits of Content Repurposing, Michael McKenzie explains, “Every piece of content supports multiple formats, buyers and delivery channels without having to start from scratch every time.”
B2B Marketing Tips for Content Management with a Small Marketing Team
