Your best brand representatives are your happy clients. Receiving good referrals from them can multiply the number of quality leads coming your way. According to a study by Ascend2, 50% of B2B marketers say that client referrals are the most efficient lead generation strategy.
Even better, customers who come through referrals are the most likely to convert compared to those who come in through other channels. Specifically, customer referrals generate a 3.63% conversion rate. (Source) Compare this to 1.55% of websites, 1.47% of social media and 0.99% of paid search.
So how do you create and sustain an effective client referral strategy? Here are a few tips that will help…
