Rather than my usual practice of writing some in-depth content about a specific subject area, I thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Sometimes there’s just too much going on for a single-topic post!
MONITORING PERFORMANCE
A guy named John Wanamaker, who was a pioneer of advertising in the early part of the 20th century, made the famous observation, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Too many modern B2B marketers are operating under the same constraints, and this is a shame because of the many ways we now have to monitor (and improve) performance…
