B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent report from Ascend2.
The report was based on data from a survey of 270 marketing, sales, and business professionals from around the world who use inbound marketing tactics (75% B2B-focused, 25% B2C).
Just under half of respondents (49%) say increasing conversion rates is one of their most important inbound marketing objectives in the next 12 months. A similar number (48%) say improving lead quality is a top goal.
Other key objectives include: Growing sales revenue (46% of respondents cite as important), increasing the quantity of leads (44%), improving brand awareness (31%), and boosting website traffic (29%).
B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges
