The Case for B2B Marketing on LinkedIn [Infographic]
While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to…
21 Juicy Prompts that Inspire Fascinating Content
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.…
Improve Content Quality Using Metrics That Matter for SEO
This post was sponsored by Botify. Search Engine Optimization is about making search engines aware that your website’s pages are interesting and relevant—and more so than other websites. You are…
Email Design Tips For A Successful Business Email Marketing Strategy
The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is…
Advanced SEO Tips: The Ultimate Guide To Google Friendly URL’S [Infographic]
Are you looking for ways to improve your performance on Google? Want to know how to optimise your URL’sfor higher rankings and CTR? First and foremost it’s essential the target…
16 of the Best Landing Page Design Examples You Need to See
Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends…
The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool is a must-have. You can’t do…
[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of…
6 Web Design Faults That’s Not Healthy For Your SEO
For online businessmen, surviving in competitive internet-based industry takes a holistic approach which involves two critical steps: Earning top rankings in search results to attract leads Retaining leads with a…
6 LinkedIn games we wish Microsoft revealed at E3
Microsoft's purchase of LinkedIn for a cool $26.2 million dollars opens up a whole new world of Xbox gaming. Professional networking gaming, that is. However, for reasons beyond us, not a single…
Optimizing Marketing Channel Mix For Revenue And ROI
Finding the ideal marketing channel mix is a continuous challenge for demand generation directors. Where should you invest? And how often should you reassess where you are investing? What metrics…
7 Copywriting Strategies to Increase Your Sales Email Response Rate by 10X
Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists -- it’s a waste of your time and won’t get you…