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Last week I was in a meeting (which, as we grow, has become a more and more frequent thing) when the subject of underperforming marketing media came up. As we discussed the issue, one of my team members brought up the example of a client who had voiced some concerns with a non-newsletter marketing piece we ran for them.
According to the client, the campaign had been a total flop. Now, I don’t know about you, but when one of my clients reports a bad experience, I don’t waste any time in getting to the bottom of things. I look internally, double checking that what we’re doing is effective, but it also means taking a deeper look into the execution of the campaign…
Are Your Marketing Efforts Failing? It Might Be Time to Shift Your Perspective.
